Your website is your business card; entrust it to a professional copywriter.
Sales and representative texts for the web, including slogans, claims, and planning the site’s structure.
A blog that will improve SEO, inform customers, and turn you into a love brand.
But also magazine articles on various topics that have been thoroughly researched.
I’ll create descriptions that devise a desire to buy and give the information your customer wants.
The kind of information they need.
In a long-term collaboration, I write everything from user manuals to copywriting websites and offline leaflets to creating a brand voice and tonality.
This kind of collaboration pays off because it saves you tons of time.
And the result will look better because writing is my job, not yours.
Archetypes
deep psychology, personality patterns and stories (Joseph Campbell, Mark Pearson)
The psychology of persuasion
walking the fine line between persuasion and manipulation (Zig Ziglar, Robert Cialdini and others)
Emotional decision making
Because we are not as rational as we think (Dan Ariely, Johan Berger, Nick Kolenda and others)
Storytelling
Dos and donts are soon forgotten. Once upon a time lasts forever. I admit I steel from every book I have ever read (more then 1200)
My Projects
We live online, sell online, write online. But there's always a person on the other side of that line. Whatever I do, I will not forget the human.
I write websites and product descriptions and create a variety of texts that fulfill a purpose. I control empathy, and I'm well-versed in sales psychology.
But I don't promise clients I can sell their old socks and that brilliant and imaginative copy will save their business. I don't try to be original at all costs but pay attention to the client's wants and needs. Because the client is a human being, and so are his customers.
I translate and localize texts into Czech or English (from Czech) because borders don't have to hold you back in the online world.
I write about history because I have dedicated 13 years of my professional life to history and believe that history matters.
I'm a writer with lived experience and a lot to say, and I am not afraid to broach different topics if they can make the world a better place.
We can all make the world a little bit better if we do what we do best and remember who we're doing it for. That's why I write for clients, for readers, for people.
(depending on the scope)
(depending on scope)
(depending on the complexity of processing and total length)
(depending on the complexity of processing and total length)